Is Freelance Digital Marketing Legit? Don’t Jump Right In! 

by Mahmud Kabir - September 29, 2023 No Comments 7:43 pm

The concept of freelancing has evolved from its prior status as a niche career choice to become a powerful channel for professionals across a wide range of industries. So, if you are thinking of this as your career option, is freelance digital marketing legit?

Yes, it is undoubtedly a legit career choice if you are considering its popularity. It’s true that freelancing in digital marketing is a viable option in the modern job environment. As more companies move their operations online, freelancers with experience in digital marketing have become increasingly helpful. 

If you are still in doubt, don’t worry! We have got you covered with everything that you need to know. So, read on to get all the deets! 

What Is Freelance Digital Marketing?

What Is Freelance Digital Marketing?

Freelance digital marketing is a dynamic career path in which professionals utilize digital tools and strategies to assist clients in promoting their products or services. Their ultimate goal is to drive sales and brand growth through strategic measures. 

Freelance workers in the field of digital marketing are increasingly sought after by businesses that want to boost their online visibility and revenue. Freelance digital marketers like these use an arsenal of digital tactics to help their clients succeed.

Is Freelance Digital Marketing Legit Or Not?

Is Freelance Digital Marketing Legit Or Not?

In today’s era, freelancing as a digital marketer is a possible and successful profession. It used to be a somewhat obscure field, but now there is intense competition for jobs in this area. 

In the first place, companies of all sizes are eager to hire the services of freelance digital marketers. They see the cost savings and increased expertise provided by these freelancers, and they want in on the action. 

To be competitive in the digital sphere, businesses need access to resources such as freelancers, who may provide a flexible and cost-effective alternative to retaining an in-house marketing team.

Another piece of evidence for the industry’s validity is the abundance of successful independent digital marketers and firms. So, ultimately, you must believe that you will have a sound output if you put your mind to this. 

Is Freelance Digital Marketing Legit For Beginners?

Freelance digital marketing can be a reliable career option for newcomers, but it does have its own unique set of factors to consider and hurdles to overcome.

Freelance digital marketing has a minimal entry barrier, which is an advantage. Anyone who is willing to put in the time and effort can gain the skills necessary for success in digital marketing through a combination of online courses, tutorials, and practice.

Newcomers might not yet have a substantial body of work to show off to potential employers. However, they can get their foot in the door by working on personal projects or providing their services at reduced rates. 

Getting your name out there and making connections with other professionals is crucial for newcomers in any field. Through networking, they can make connections with clients and learn more about their area.

What Does A Digital Marketing Freelancer Do?

What Does A Digital Marketing Freelancer Do?

As a freelancer, your primary goal should be to increase your client’s brand awareness and sales. But there are other things that you need to do. Such as: 

  • Marketing Strategy Development: Freelancers develop marketing strategies by collaborating with customers to identify and analyze target markets and business goals. They then create individualized digital advertising plans for the project.
  • Content Creation: Sites, blogs, social media, and email campaigns all rely on content created by freelancers. Articles, blogs, infographics, videos, and other forms of content creation can all play a role in reaching the intended audience.
  • Search Engine Optimization (SEO): Freelancers in the field of search engine optimization (SEO) work to boost the rankings of websites and other forms of digital content. 
  • Social Media Management: Freelancers may be hired to maintain and expand a client’s presence across several social media platforms by producing content, scheduling it for release, responding to user feedback, and managing any associated paid advertising campaigns.
  • Email Marketing: For lead nurturing, client retention, and revenue generation, they create and manage email marketing programs. They all fall into the category of effective email marketing. 
  • Pay-Per-Click (PPC) Advertising: Freelancers create and oversee PPC marketing programs on websites like Google Ads or Facebook. They keep tabs on how well campaigns are doing, make necessary budget adjustments, and fine-tune the ads.
  • Analytics And Monitoring: Freelancers may monitor the success of their digital marketing activities with the help of analytics and reporting tools like Google Analytics. They use data analysis to evaluate the efficacy of tactics and make decisions based on the findings.

Why Should You Choose Freelance Digital Marketing?

Why Should You Choose Freelance Digital Marketing?

Because of its many benefits, freelance digital marketing is quickly becoming a popular employment choice. Consider these benefits of hiring a freelance digital marketer:

  • Flexibility: The freelance digital marketing industry allows for a great deal of scheduling and geographical freedom. You get to decide when and where you put in your time as long as you have access to an internet connection. 
  • Earning Potential: Freelance digital marketers, in contrast to those who work in typical salaried positions, have the opportunity to increase their revenue by taking on more work and clients. This means that as your expertise and clientele expand, so does your potential income.
  • Clientele Variety: Digital marketing freelancers typically serve a wide variety of businesses in a variety of sectors. This variety serves two purposes: it maintains interest in the job at hand, and it provides opportunities for professional development by exposing you to other fields of work.
  • Independence: Freelancers have the freedom to pick and choose whatever clients and projects they want to work on. Since you are not bound to any one company, you are free to take on assignments that best suit your skills and interests.
  • Skill Development: Freelancing is a great way to hone your abilities because it promotes lifelong learning. Keeping up with the ever-changing landscape of digital marketing means always having access to the most cutting-edge tools and strategies. 

Risks And Challenges In Freelance Digital Marketing

Digital marketing as a freelancer has many benefits, but it also has its share of risks and difficulties. Some of the most significant difficulties of digital marketing as a freelancer are as follows:

  • Income Unpredictability: The income of freelancers is notoriously unpredictable. Even if you have the potential to make more money, there may be months when your earnings are lower, which can make budgeting more difficult.
  • Client Acquisition: Finding new customers is a time-consuming and competitive process. It takes time and work, especially when you’re first starting out as a freelancer, to build a regular client base.

It can be difficult to keep customers happy and keep long-term connections strong. Consistency in meeting or exceeding client expectations is essential to maintaining those relationships.

  • Workload Variability: There may be times of heavy demand and pressing deadlines followed by calmer times. Freelancers need efficient time management skills to deal with unpredictable workloads.

Independent contractors must have the self-discipline and drive to complete projects on time and to a high standard. Productivity can be hampered by procrastination and laziness.

  • Ongoing Competition: The digital marketing industry is a cutthroat one, with countless consultants and firms battling for the same clientele. Maintaining a competitive edge calls for constant innovation and customization.

Why Do Companies Hire Freelance Digital Marketers?

According to research, 50.6% of hirers prefer hiring candidates with more experience. There are several reasons why businesses choose independent digital marketers. 

Firstly, businesses can benefit from freelancers’ versatility by gaining temporary access to specialized skills without having to hire someone full-time. 

This versatility is invaluable for businesses that have temporary advertising requirements. Second, independent digital marketers are a great option because of the quantity of knowledge and new perspectives they may offer. 

Many of them have gained experience with a wide range of clients and sectors, allowing them to better apply marketing principles across sectors. A fresh viewpoint from the outside, as well as access to cutting-edge marketing resources, are invaluable to any business. 

How To Start Freelance Digital Marketing?

How To Start Freelance Digital Marketing?

Working freelance in digital marketing needs careful preparation and execution. Here are some steps to get you going:

Step 1: Learn How To Market Online

Make sure your understanding of digital marketing fundamentals is firm. You should keep up with the latest developments in your field by enrolling in online courses and obtaining relevant certifications.

Step 2: Find Your Target Market

Choose a subfield within digital advertising to focus on, such as search engine optimization (SEO), content promotion (CM), social media promotion (SMM), email promotion (EPM), or pay-per-click advertising (PPC). In a crowded marketplace, specializing can give you an edge.

Step 3: Accumulate Assets

Build a resume featuring digital marketing initiatives you’ve led. If you’re just getting started, you might want to offer your services at a discounted charge or work on side projects for free.

Step 4: Determine Your Fees

Find out what local and nationwide digital marketing agencies charge for their services. Make a call on whether you’ll charge by the hour, by the job, or on a retainer. 

Step 5: Consider Issues of Law 

Get any licenses or permits your freelancing endeavor might need, and make sure to register your firm if it isn’t already. Start a business with a dedicated bank account and think about getting some tax advice from a pro.

Step 6: Networking

This is the most needed step. Create a web of contacts in your field and with potential customers. Participate in related gatherings, internet forums, and groups. Opportunities and introductions gained through networking can be quite beneficial.

Prepare persuasive proposals and pitches before contacting potential customers. Make sure your pitch is tailored to their needs so you can show them how your services will help them.

Step 7: Learning Without Stopping

Keep abreast of developments in the realm of digital advertising. To keep your knowledge up to date, it is important to participate in webinars, read relevant blogs, and invest in further education.

Things To Know Before You Start 

  • Make sure you have a firm grasp of the fundamentals of digital marketing, such as search engine optimization (SEO), content marketing, social media management, email marketing, and analytics.
  • Do some homework on the market to see whether there is a need for digital marketing services in your chosen field and area. Think like your customers and competitors.
  • Decide whether you’ll charge by the hour for a specific job or on a retainer basis. Find out what other businesses charge to make sure your prices are reasonable.
  • Create a professional website and a robust LinkedIn page to advertise your offerings and expand your online visibility.
  • Maintain open lines of communication with your clients by keeping them informed and listening to their suggestions and concerns.

Frequently Asked Questions (FAQs)

Is digital marketing a pyramid scheme?

Digital marketing is not a pyramid scheme. It’s a legitimate industry focused on promoting products and services through online channels like social media, SEO, and content marketing.

Is digital marketing a good freelance career?

Yes, digital marketing can be a lucrative freelance career. Your success will depend on skills, networking, and delivering results for clients.

How much does a freelance digital marketer make?

Freelance digital marketers’ earnings vary widely; they typically receive payment by the hour worked or per completed task. Professional marketers can charge $75 to $150 or more per hour, while entry-level marketers charge $20 to $30. 

How hard is it to be freelance digital marketer?

Becoming a freelance digital marketer can be challenging. It requires acquiring skills, building a portfolio, finding clients, and managing your business affairs independently, but it’s a viable career path with dedication.

Closing Words 

So now you know is freelance digital marketing legit or not, and you can make up your mind on doing this if you love the idea. This field is very competitive, but you can get your position if you stick to it. 

Remember that you need to keep your skills on point if you want to stand out. So, continuous learning and practicing is the key to success in this field if you want to pursue this as a career. 

About The Author

Dedicated creator and storyteller with a passion for crafting compelling narratives. A perpetual learner, finding inspiration in every experience. Enthusiast of technology, art, and the great outdoors. Striving to make a positive impact through creativity. Believer in kindness, the power of words, and the magic of a good book.

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