Is Link Building Still Relevant To SEO? Benefits, Drawbacks And More!

by Mahmud Kabir - July 5, 2024 No Comments 12:02 pm

Link building is the process of acquiring hyperlinks from other websites to your own. Although the role of backlinks in determining search results has also changed, it continues to be important. So, is link building still relevant to SEO?

Of course, link building is still an important aspect of SEO in 2024. It will not only help a website rank higher on the search engine but also contribute to increased organic traffic and improved domain authority. If you want it to work, it should be done strategically, targeting high-quality and relevant backlinks so as to avoid penalties and optimize its use in the current digital marketing environment.

This blog post will discuss the ongoing importance of link building for SEO and its advantages, which include improved search engine rankings, increased organic traffic, and boosted domain authority.

What Is Link Building?

The process of getting hyperlinks from other websites to your own is called link building. These links, often referred to as backlinks, are seen as endorsements that let search engines know your site is a reputable and important source of information.

Effective link building entails securing backlinks from highly authoritative and relevant websites in order to increase your site’s rankings on search engine results pages (SERPs) and drive organic traffic toward it. This, therefore, means that SEO must be done well so that the user can be able to understand what you are saying or marketing about on the website page for the users searching for something. 

Is Link Building Still Relevant to SEO?

Yes, in 2024, link earning will continue to be essential for SEO. Despite the fact that search rankings are affected by several variables, consistent correlation studies reveal that a website’s ability to rank for competitive keywords is highly dependent on its backlink profile.

A pivotal role is played by the number and caliber of inbound links; high-quality backlinks from authoritative sites carry more weight and positively contribute towards boosting the ranks of websites in searches of major search engines.

However, not all links can be considered equal. Links coming from prestigious sources with high authority will always have more value than those coming from low-quality or less reliable ones. In this regard, an effective strategy for building a link should prioritize quality over quantity since it improves a website’s visibility and increases search engine optimization.

Types Of Link Building

Link building encompasses various strategies to acquire backlinks, each with distinct methods and benefits. Here are some key types of link-building approaches in 2024:

1. Content-Based Link Building:

Guest Blogging: Writing articles for other websites in your niche can attract high-quality backlinks. Ensure the content is valuable and relevant to the audience to increase credibility and authority.

Skyscraper Technique: This involves finding popular content in your industry, creating an even better version, and reaching out to those who linked to the original content to suggest your improved piece.

Infographics: Creating visually appealing and informative infographics that others will want to share and link back to, capitalizing on the visual content trend.

2. Relationship-Based Link Building:

Outreach: Connecting with bloggers, influencers, and webmasters to request links to your content. Building genuine relationships in your industry can result in more link opportunities.

Broken Link Building involves identifying broken links on other websites and suggesting your relevant content as a replacement. This is mutually beneficial as it helps maintain the quality of the linking website.

Resource Pages: Find pages that list useful resources in your niche and suggest the inclusion of your content, ensuring it offers significant value.

3. Community-Based Link Building:

Forum Participation: Engaging in niche-related forums and communities, providing valuable insights, and including your links where appropriate. Ensure the contributions are helpful and relevant.

Local Citations: Listing your business on local directories and citation sites is especially crucial for local SEO. This helps build credibility and drives local traffic.

Testimonials: Writing testimonials for products or services you’ve used. Companies often link back to your site as a form of recognition.

4. Content Sharing Platforms:

Social Bookmarking: Submitting your content to social bookmarking sites like Reddit or StumbleUpon can generate traffic and backlinks, but the content must be engaging to gain traction.

Content Syndication:  Republishing your content on platforms like Medium or LinkedIn, with proper canonical tags, can attract backlinks and widen your content’s reach.

5. Automated Link Building:

Directory Submissions: Listing your website in online directories. Focus on high-quality, niche-specific directories, as general directories are less effective today.

Link Exchanges: Mutually exchanging links with relevant websites. While this method should be used sparingly to avoid penalties, it can still be effective if done thoughtfully.

Benefits Of Link Building

Link building remains an essential element of Search Engine Optimization (SEO) in 2024 due to its multifaceted benefits. Here are six significant advantages of link building, each with a detailed exploration of its impact on website performance and business success.

Better Search Engine Rankings

Link building has one major aim: to boost a website’s place in Search Engine Results Pages (SERPs). A large number of quality backlinks strongly indicates that a site can be trusted and holds authority in its niche. According to SEO professionals, the number and quality of links directed toward a site significantly determine its position on competitive keywords.

Whenever search engines see that reliable websites give a site backlinks, they take it for granted that this site is trustworthy. Consequently, there may be better rankings for related searches. For instance, if many high-quality links are acquired from fitness blogs, news outlets, and authoritative health sites, a website may raise its rankings in some important phrases like “best workout routines.” Therefore, strategic link-building campaigns lead directly to improved visibility and position in SERPs.

A Huge Number Of Website Traffic

Higher rankings on search engine results pages (SERPs) lead to more organic traffic. Research by FirstPage shows that the first position on Google accounts for 40% of all clicks, which is significantly higher than the second place, with 19%. Traffic then drops dramatically as one moves down the scale, and only 2.3% of viewers click on it at number ten. This serves to emphasize the significant traffic benefits that accrue when one ranks at the top.

Additionally, Ahrefs suggests a high correlation between backlink numbers and traffic amounting to a website. Websites with few backlinks need assistance in generating substantial visits. This illustrates how many extra individual visitors are driven towards sites because of their link networks growing and interacting with the audience base much better than before.

More Referral Traffic

Link building has more benefits than just organic search. Direct referral traffic is also possible when backlinks are created. Once you get a high-authority site linking to your content, users will likely click on these links if they look relevant and interesting to them. This kind of traffic is very important because it comes from people who are really interested in what is being linked.

For example, if a popular travel blog linked your article about travel tips, then this link would be receiving visitors as long as it is available. This type of traffic does not have to rely on search engine algorithms and can result in a continuous stream of engaged users.

Boost in Domain Authority

Domain Authority (DA) is a measure of a website’s legitimacy and reliability. The quality of its backlinks determines the value of its DA. For example, acquiring backlinks from such sites as The New York Times gives your articles more weight and can rapidly advance your domain’s authority.

This implies that backlinking from prestigious sources like The New York Times is of great importance and can change the whole face of your domain. A higher DA not only increases your search rankings but also establishes your brand as an authoritative source in your industry, prompting more websites to link to it and creating a good feedback loop where credibility equals visibility.

More Credibility and Trust

Websites that have a good reputation also give some recommendations for your website. When visitors see that good sites are connected with your site, they start relying on the content you produce and view it as an authority. This trust leads others to create links from which more backlinks are born.

This is a vital credibility snowball effect for successful SEO in the long run. For instance, if numerous other health sites refer to medical websites, then they become known as trustworthy sources of information. Consequently, due to this reputation, backlinks are attracted even more, thus further consolidating their position as a leading brand in their market field.

Niche Connections and Networking

Effective link-building campaigns tend to involve contacting industry authorities, influential bloggers, or other content creators, developing relationships, and networking with them. These links open up future link-building prospects and improve your visibility and reputation among your peers.

You can get mentioned by making a network of people who will discuss everything on the market. Participating in group projects or even being requested to write an opinion article as an expert are also possibilities. Broadening this group may raise your sector’s profile significantly, which would result in more collaborative efforts and chances for expansion.

A Great Revenue Potential

When your link-building is effective, your products will be exposed to increased website traffic. As more people access your website, the possibility of conversion increases, resulting in higher sales and revenues. An example is an e-commerce store that acquires backlinks from authoritative review sites or blogs—this can result in a traffic surge that would translate into increased revenue.

You can generate direct targeted traffic interested in what you are selling through publishing reviews of your products or getting mentions from influential bloggers within your industry. This type of targeted traffic can convert better into buyers compared with other types, hence increasing the total income.

Thought Leadership and Market Expansion

In your industry, you can be perceived as a thought leader when you constantly engage in ineffective link-building. By creating high-quality content that is widely linked, you make your website an authoritative site on the web. Besides enhancing visibility, the process also opens up new market opportunities and joint ventures.

For instance, if industry journals and influential bloggers consistently link to your website because it regularly produces comprehensive guides and articles, it raises its status as an indispensable resource. As such, companies may invite you to their events where you can make presentations or speeches about what they have learned from different sources. Therefore, giving guest contributions will help a company gain more footing within this area of customer interaction.

Promotion of High-Quality Content

The creation of unique and valuable content that others would like to link to is often an essential part of effective link-building. It helps to improve the general standard of your website. When you employ white-hat methods that prioritize value over manipulative strategies, your information retains its relevance and interest.

Good-quality content drives more backlinks and higher user engagement and retention. Emphasizing quality ensures the development of a sustainable SEO strategy that will continue to provide traffic and authority even after algorithm changes.

Does Link Building In Marketing Have Any Drawbacks?

A website’s ranking and overall online reputation can be significantly affected by deficiencies in link-building strategies that are a must to be avoided at all costs. The following are some of the main disadvantages:

Risk of Penalties for Violating Guidelines

Backlinking leads to huge penalties from search engines, especially Google, if not done according to the guidelines. Google has made algorithm updates, such as Penguin, that target and penalize websites that are involved in manipulative or unnatural link-building techniques. These include acquiring links or buying backlinks from low-quality or irrelevant sites. If a website is found to have many such types of backlinks, it would be de-indexed or plummeted in the search rankings, thus nullifying any prior SEO gains.

Vulnerability to Toxic Backlinks

A website’s credibility and ranking may suffer as a result of toxic backlinks that come from spammy or low-authority websites. These links are mainly created through black-hat SEO methods or due to negative SEO tactics employed by competitors. Consequently, search engines consider a sudden surge in these links to be manipulative, hence leading to possible penalties for offending websites.

Misallocation of Resources

Putting an excessive focus on acquiring backlinks at the expense of other equally important aspects of SEO can be detrimental. Backlinks may play a key role in SEO, but they do not determine how high a website will rank alone since there are several other factors involved that must be met completely, including content with relevant keywords written by experts that meet user intent satisfactorily.

Short-Term Gains, Long-Term Risks

Quick-win, aggressive link-building strategies eventually prove costly. Search engines are becoming increasingly smarter at identifying unnatural linking patterns and may penalize websites that exhibit such tendencies. Too many backlinks introduced suddenly, especially from low-quality sources, can raise alarms, leading to scrutiny and penalties.

Dependence on External Factors

The practice of backlinking is based on other websites linking to your content. It is, however, very risky as changes in the policies, content, or reputation of these sites that have links to you could affect your website’s SEO performance. For example, the rankings for your website may be adversely affected if one of your highest authority referral sites loses its credibility or gets penalized by search engines. 

What Creates Excellent Link-Building?

Your strategy for establishing an amazing link should be guided by a few significant variables that make certain that any backlinks you get will increase your site’s SEO and general performance. So, what makes a backlink valuable?


Link building is all about relevance. High-quality backlinks should originate from sites closely linked to your industry or niche. For example, if you sell dog supplies, securing links from dog blogs or pet-related websites would be ideal as they target the same audience as yours; this increases the chances of referral traffic and interaction. Such a link informs search engines that your content is relevant in addition to being authoritative within its domain, hence improving the ranking of your website upon these engines.


The authority of the linking site plays a crucial role in the value of the backlink. Some sites have more weight than others in boosting your brand’s credibility, and SERP ran, kings, such as high-authority sites, such as well-known publications, and reputable industry, try blogs. In cases where such high-authority websites do not receive much traffic, SEO is driven by link quality and trustworthiness.

Traffic Potential

Although authority is crucially important, it is equally essential to consider whether it can drive referral traffic or not. Links ob n pages with large amounts of traffic can send many visitors to your website at once. These visitors are more likely to convert because they are already interested in what you have to say, which leads to increased conversion rates. Therefore, while looking for backlinks, give preference to high authority sites that attract both huge numbers of people and those who are part of their target market.

Type Of Link

Different types of links exist, each having its significance in the world of Search Engine Optimization (SEO). One must recognize how nofollow links contribute to overall traffic, which may indirectly improve the credibility of a given website and help improve search engine listings. Consequently, it will be important to establish both dofollow and nofollow links in your link-building campaign.

Natural Anchor Text

Anchor text used in a backlink must seem natural and relevant to the content to which it is being linked. Avoid over-optimized anchor text that can appear manipulative and risk penalties from search engines. Instead, use diverse anchor texts that are contextually correct within the passage of a write-up. With this approach, you can prevent yourself from being penalized while creating a more human feel for visitors.

Focus on Traffic and Exposure

Link building should ultimately aim to increase website traffic, not just manipulate search engine rankings. Genuine visitors need to be attracted by good backlinks, thus improving brand exposure and chances of conversion. This entails obtaining links from websites that are likely to bring in traffic interested in what you have to offer, as well as frequently analyzing how your efforts have worked out and making changes accordingly.


Can link building hurt my website’s SEO?

Yes, if done correctly, link-building can help your SEO. Acquiring links from low-quality, spammy sites or using manipulative tactics can lead to search engine penalties. To avoid negative consequences, it’s important to focus on building high-quality, relevant backlinks.

What are the benefits of link building beyond SEO?

Beyond improving search rankings, link building can drive referral traffic, increase your site’s credibility, and build valuable relationships within your industry. High-quality backlinks from reputable sites can also increase brand exposure and lead to more organic traffic and potential customers.

How has link building changed in recent years?

Link building has shifted towards quality over quantity. Search engines now emphasize the relevance and authority of linking sites more than ever. The focus is on earning natural links through high-quality content and genuine relationships rather than buying links or using outdated tactics like link farms.

What is the role of content in link building?

Content plays a crucial role in link building. Creating valuable, relevant content that people want to link to is essential. High-quality content attracts natural backlinks from reputable sites, which helps boost your site’s SEO and drives organic traffic.

What is the difference between dofollow and nofollow links?

Dofollow links pass on SEO value, helping to improve search engine rankings by signaling to search engines that your site is credible. Nofollow links, on the other hand, do not pass SEO value and are typically used to prevent passing authority.

Is it necessary to monitor backlinks regularly?

Yes, monitoring backlinks is crucial. Regularly checking your backlinks helps identify and disavow harmful links, maintain a healthy link profile, and ensure compliance with search engine guidelines. It also allows you to track the effectiveness of your link-building efforts and adapt your strategy accordingly.

Need Link Building Services To Dominate On The SERP?

If you need a professional to help you increase your website’s visibility and make it the most authoritative on the internet, contact Oyolloo. Our experienced experts always employ approved tactics for landing high-quality backlinks from authoritative sources relevant to your industry.

We work towards better organic growth while following the best methods that improve search engine rankings and drive targeted traffic to your site.

If you want to fortify or extend your online presence, we at Oyolloo have something tailor-made for you. Contact us now, and let us explain how we can optimize your SEO plan with long-term goals in mind.

About The Author

Dedicated creator and storyteller with a passion for crafting compelling narratives. A perpetual learner, finding inspiration in every experience. Enthusiast of technology, art, and the great outdoors. Striving to make a positive impact through creativity. Believer in kindness, the power of words, and the magic of a good book.

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